4A’s Sustainability Summit
April 20, 2022
Advertising Associate Jordyn Eisenpress moderates the panel, “It Was Technically The Truth” during the 4A’s Sustainability Summit. The 4A’s inaugural summit brings together brands and agencies to learn more about how agencies and brands can best work together towards a common goal – true environmental sustainability in process and product. The panel explores the FTC’s guidance to brands and agencies on how to avoid greenwashing and the gap between the guidance and what consumers want to see. They discuss how brands and agencies can avoid making claims that, while technically true, are raising consumer ire for being “greenwash.” Other panelists include Laura Brett, Vice President at the National Advertising Division (NAD), BBB National Programs and Katie White, Account Director at the Martin Agency.