Digital Technology

We advise on disclosures, consent flows, and opt-out rights under state privacy and data broker laws, COPPA, VPPA, and other frameworks—but our strength is translating these obligations into workable strategies. We guide clients through implementation of self-regulatory standards (IAB, NAI), platform rules such as Apple’s ATT, and compliance in areas like real-time bidding, bidstream data, and audience measurement. We also counsel on sensitive use cases involving health and location data, minors’ privacy, and AI training.

We negotiate the commercial agreements that make campaigns run, including media buys, programmatic deals, DSP and SSP contracts, and data-sharing arrangements for clean rooms, identity resolution, and attribution. Our technical fluency allows us to bridge the gap between product teams and legal requirements—structuring partnerships that enable campaign delivery, cross-channel measurement, and audience segmentation, while maintaining transparency and trust.

Advertising technology is a leading source of novel privacy litigation and regulatory enforcement. We have defended clients in class actions and arbitrations involving VPPA, CIPA, COPPA, and claims tied to pixels, SDKs, and tracking tools. We also represent companies in regulatory investigations involving opt-out compliance, data sharing, and programmatic advertising practices.

Drawing on the firm’s significant experience in emerging technology, intellectual property, privacy and cybersecurity, employment, entertainment, advertising, and professional responsibility, we help clients adopt AI tools safely while protecting their legal and commercial interests. Our goal is to give businesses the clarity to innovate with confidence while meeting the growing network of federal, state, and international requirements that govern AI systems and AI generated material.

We advise a broad range of technology companies, digital platforms, consumer brands, developers, production companies, creative studios, professional service organizations, and content creators. This diverse client base gives us a clear view of how AI affects product development, organizational governance, creative workflows, marketing strategy, and operational decision making. We help companies that build AI and companies that buy or integrate it, including those evaluating vendors, deploying enterprise tools, incorporating AI into customer experiences, and relying on automated systems to generate content, insights, and recommendations. Because we work with clients at every level of the ecosystem, we understand the pressures and incentives that drive AI adoption across industries.

Our work covers the full lifecycle of AI development and use. We assist organizations in designing strategies to protect and use data needed for AI training and outputs, including the safeguarding of proprietary information and intellectual property. We help companies create structures for the monetization of data within legal limits and negotiate data sharing arrangements that establish clear rights and responsibilities. We also advise on privacy, cybersecurity, and security requirements for AI systems and help companies build governance frameworks that reflect emerging best practices, ethical standards, and regulatory expectations. Our team guides clients through advertising and consumer protection rules that apply to AI generated material, including substantiation, disclosure, and review obligations for claims informed by automated systems.

A growing part of our practice focuses on digital replicas, synthetic voices, likeness cloning techniques, and other forms of persona simulation. We help clients comply with the increasing number of state laws that govern the use of digital replicas and regulate how an individual’s likeness may be incorporated into AI tools and monetized by companies. Our team advises on right of publicity considerations, consent requirements, contractual protections, and the commercial and creative risks associated with generating or distributing AI based depictions of real people.

We also work extensively on issues involving autonomous agents, including AI powered shopping assistants and other agentic tools that can search, compare, recommend, or complete purchases on behalf of users. We help companies understand the contractual, consumer protection, and disclosure considerations that arise when AI makes or influences commercial decisions. This includes advising on transparency requirements, allocation of responsibility between platforms and vendors, consent frameworks for agent-initiated transactions, and liability for inaccurate or misleading outputs. We also counsel on internal safeguards that reduce the risk of unauthorized ordering or misrepresentation by autonomous agents.

Our team represents clients in disputes involving AI technologies, including disputes relating to copyright, trademark, attribution, ownership, and the misappropriation of likeness. We advise companies on workplace implications of AI systems, including employee data, privacy, and discrimination concerns.

We assist lawyers and professional service organizations in the ethical use of AI tools and support producers, writers, and developers who incorporate AI into creative work, interactive environments, and content pipelines.

As AI continues to evolve and challenge established legal frameworks, Frankfurt Kurnit provides the structure and strategic insight needed to help clients adopt responsible practices, satisfy new regulatory requirements, and capitalize on the opportunities created by transformational technology.

Our clients span the full spectrum of the Web3 ecosystem. We work with developers and incubators building foundational blockchain tools, as well as with established global brands, social media platforms, and creative agencies seeking to integrate blockchain technology into consumer experiences. Our work includes advising cryptocurrency platforms, exchanges, marketplaces, and decentralized finance projects on legal, commercial, and operational considerations. We also represent decentralized autonomous organizations, creative studios, media companies, generative art projects, digital galleries, and NFT marketplaces.

Our clients include influential creators, artists, musicians, photographers, filmmakers, and athletes who are using blockchain to distribute work, engage with communities, or monetize their intellectual property in new ways. Because we work with participants across the industry, we understand the diverse goals, pressures, and incentives that shape blockchain strategy in practice.

Our services cover the full arc of blockchain development and deployment. We assist clients in building business and legal strategies for Web3 projects, including early concept evaluation and long-term planning. We help identify risks specific to decentralized systems and design structures that reduce exposure while preserving creative and commercial flexibility. Our team advises on intellectual property protection, licensing, and brand strategy for blockchain based assets and experiences. We assist with the formation and structuring of new entities, including projects that require innovative governance models. We draft and review terms for blockchain based campaigns, token projects, and metaverse activations, and we help clients prepare the related marketing materials.

We offer guidance on decentralized governance, including both on chain and off chain mechanisms, and we negotiate and document entertainment and brand deals that incorporate blockchain components. Our work includes analyzing platform and intermediary liability issues, advising on content moderation and user generated material in decentralized environments, and helping clients understand the legal implications of distributed publication. We draft and negotiate collaboration, partnership, creator, and development agreements for Web3 projects.

Our team assists with enforcement, defense, and litigation matters and provides counsel on privacy and data security concerns that arise in connection with blockchain technology.

At the intersection of media, technology, and intellectual property, we help crypto native clients introduce blockchain innovations to the broader marketplace, and we help established companies and creators bring blockchain capabilities into their existing businesses. Our goal is to give clients the clarity and confidence needed to build, experiment, and innovate in an environment that continues to redefine how digital communities form and how digital value is created.

We help clients build compliant and effective social media programs by ensuring endorsements and branded content meet the expectations of regulators and self-regulators like the FTC and NAD. Our work includes crafting disclosure frameworks, negotiating creator and talent agreements, and advising on substantiation, transparency, and review processes for social claims. We also guide companies through the quickly shifting terms and policies of major platforms and emerging social environments.

Our practice extends to operational and structural issues that affect social platforms and content hosts, including CDA and DMCA compliance, user generated content, content moderation strategies, platform policies, and intermediary liability. We help platforms, publishers, and brands understand the boundary between hosting and authoring content, the obligations that arise from algorithmic distribution, and the legal risks tied to reposting or amplifying user- or creator- generated material.

We also advise on the intellectual property and ownership questions that arise when clients repurpose or share third party content, on the employment issues triggered by employee activity on social media, and on the ethics rules that govern professional use of social platforms. Our multidisciplinary perspective allows us to support clients across the creative, commercial, and compliance functions that guide social media decisions.

Whether you are designing an influencer strategy, navigating a platform inquiry, addressing disclosure requirements, evaluating user generated content risk, or building internal policies that keep pace with digital culture, Frankfurt Kurnit provides the practical and comprehensive social media guidance needed to succeed in an environment that changes by the hour.

Drafting and negotiating agreements for software development, licensing, hosting, maintenance, enterprise deployment, and infrastructure services, including platform integration, uptime SLAs, portability, interoperability, and open-source and software-supply-chain management.

Structuring and negotiating data licensing, model-training, and generative-AI system agreements, covering rights, attribution, copyright, model access, output ownership, and compliance with emerging AI requirements.

Developing and negotiating data-driven commercial arrangements for the sale, sharing, and use of data, including analytics, data feeds, data-as-a-service, and collaborative data environments such as clean rooms, with a focus on privacy, ownership, and purpose limitations.

Negotiating agreements involving programmatic advertising, measurement, content delivery, data use, and cross-platform tracking.

Negotiating and documenting development, publishing, licensing, and platform-integration agreements for studios, publishers, and media companies, including copyright, data, and technology-use provisions.

Structuring and negotiating M&A, joint ventures, strategic collaborations, and co-development agreements involving technology, data, and content assets, including diligence and copyright assignments.

Drafting and negotiating IT and business-process outsourcing and managed-service agreements and governance frameworks, including performance oversight and exit or transition planning.